I have had the privilege and pleasure of serving as a member of the Creative Review Committee of the Partnership for a Drug-Free America (aka "…at DrugFree.Org”, aka “…for Drug-Free Kids”) for over fifteen years now.
I've also had the privilege and pleasure of being able to make quite a few PSA's for the Partnership, all completely pro-bono, through the generosity of the many production companies I've had the privilege to work with, and three different agencies.
The first two spots shown here are from the more recent and realistic perspective, offering help, support, and access to resources (with thanks to The Mill, @Radical Media, and BigFoote Music).
The third is a classic of the finger-wagging “drugs will kill you” days - an update of the original tough-talking “Frying Pan” spot. But this time the problem was heroin - newly de-stigmatized from it's old needle-and-junkie image by being purer and readily snort-able.
This was the commercial that President Clinton used when he introduced the ONDCP, the new position of "Drug Czar" and, of course, that absurdly enormous media budget.
The static ad is about a point I was particularly fond of - that now the issue isn't so much about the time your kids are out, but more about the times your kid's are out in.
At the bottom of the scroll, you'll see that I took on the task of redesigning the logo/corporate identity for the entity’s last iteration - based on the principle of support. I only wish I could have taken on the task of renaming it, too.