LG's torrent of models and features were being very well reviewed and received, but that wasn't being credited back to the brand.
LG needed to start behaving like the technology leader it was qualified to be.
As luck would have it, the movie “IronMan” was scheduled for release, with Robert Downey Jr as the technologically brilliant inventor, Tony Stark. We couldn’t have wished for a more perfect product integration opportunity.
The cinema commercial shown here set-up the program I created, which retro-fitted an adjacent story line to the movie and gave exclusive access to Tony Stark's 3-D workshop environment. Increasing levels of access were granted by cracking the codes to the recovered "StarkPhone" (shown in the cinema spot). Anyone who successfully navigated the perils of the workshop and made it into "The Suit", well, hold on to your phone. And your lunch.
The second video is a much simpler assumption of leadership. It was made to run during and around the VH-1 Music Awards to create awareness of LG mobile's partnership with VH-1 to “Save the Music”. A program to restore kid’s access to musical instruments that budget-cuts had taken away.
The other two commercials supported specific phones for specific networks. “Spy Thriller” was made for cinema. The other for broadcast and on-line.
Finally, a word about the subway posters at the bottom of this page. The phone numbers were real - set-up specifically for this program. They connected to a number of pre-recorded greetings and occasionally to a live voice who would award a free phone.
Man, the stuff on those VM’s…