The last thing this category needed was one more way to visualize how closely the picture resembles reality.
Besides, screens had become central to so much more than just TV's. And LG's flat-panels were pretty much everywhere.
So I wondered, if we combined all the screens that LG made, would that make LG the world's largest manufacturer of flat-panels? Thankfully, it would. And did. The result was that LG didn't need to engage in the "who's-picture's-most-lifelike" contest and could instead take a much higher ground. For the product and the brand.
The second spot, by virtue of it’s virtue, couldn't help but transcend the same old...um...rhetoric…