Sharpies make big, bold statements. The broad strokes.
Permanent. Confident. Simple. Concise. Direct.
Be bold. Cut-to-the-chase. Wield a Sharpie. Write Out Loud!
It quickly became obvious that these videos had captured the essence of the Sharpie brand - and the imagination of it's oddly passionate devotees.
Almost overnight, YouTube was littered with user-generated videos inspired by, or closely mimicking, the examples shown here. Some of them unnervingly good.
The response clearly demonstrated a level of engagement that validated the ultimate intent of this program: To provide a five or ten second "soapbox" for people to take a stand and make a statement - to cut-to-the-chase and "Write Out Loud".
These little verbal fire-crackers were then liberally tossed into where ever the trending conversations were occurring. From paid broadcast interstitials, to interruptive and disruptive digital interference, to social.
Now that's what I call being a part of the conversation.