This was a pro bono account I took on at Brandbuzz.
The problem was that of the few who were aware of the Advertising Club, very few were aware of what it actually did.
And of the many who were aware of The Andy Awards, even fewer connected it back to the Advertising Club.
Founded in 1896, it’s purpose had remained largely unchanged: to facilitate discourse, share information, champion the people of the advertising business, and provide a hub for networking (a nice bar).
It’s just that the tools to do that had gotten a whole lot better (except for the bar).
And the Advertising Club needed to reassert itself as a relevant resource and open forum for our industry.
And the best way to do that was to be that.
Relying on a variety of donated media space, PR opportunities, and very limited production budgets, the Ad Club asked questions, provoked debate, demonstrated empathy and support, and provided commentary, insight, and coffee.
The napkin is still one of my favorite productions.