I AM NOT currently working on a screenplay, novel, documentary, or app.
And what I really don’t want to do is direct.
Call me crazy, but I’ve never thought of the advertising business as a path to someplace else. I love what I do for what it is. For what it can sometimes be.
I love finding simple solutions to nasty communications issues - digging into
a client's business and developing big, embraceable brand ideas. Ideas that work seamlessly across any form of communication. Ideas that self-integrate. Create their own new channels. Illuminate vivid stories. Change old behaviors. Drive new action.
I’ve always been fascinated by how brands are formed - by how our communications work – and by how they don’t. And by how, when we get it right, we can leap over barriers and fly under radars without disturbing even
the most sensitive bullshit detectors.
I'll work with anyone who can be helpful and with anything that will be useful
to make the work I do work better.
I’m not afraid to admit that focus groups have made me smarter.
I believe that a good strategy is an idea.
I know that a good idea self-integrates.
I never confuse creative direction for creative selection.
I know that context is everything.
I’ve never been called an asshole by anyone but my teenage daughter.
I am not a prima donna.
I win business. I win awards. I win confidence. I win respect. And I still win friends in the process.
This is how I've always worked. And it’s always worked. For the brands I’ve
built and the businesses I’ve grown. For clients and agencies alike.
From creating the advertising that created the brand that created the
category that established an agency - to growing a small print boutique
into a multi-disciplined, mid-sized acquisition target.
I love this ridiculous business. Happily, the feeling still seems to be mutual.